Email Growth Through Identity Resolution for Pulp & Press

Pulp & Press is a long-time Klaviyo merchant, leveraging email and SMS channels for their Canadian and US marketing efforts. In 2022, Northern implemented a browse abandon email solution leveraging identity resolution data to capture site visitor emails to nurture into profitable, high-value email subscribers.

Strengthening the Bones of AlgaeCal’s Digital Experience

Northern led a multiplatform integration for AlgaeCal, building a Headless BigCommerce storefront connected to Salesforce, Maropost, Ordergroove, and PCI Pal to simplify order management, reduce reliance on external support, and give the bone-health brand the tools to scale its growing B2B base.

Wisconsin Elections Commission’s Elevated Experience

Northern built a new digital experience for the Wisconsin Elections Commission on Acquia and Drupal, improving discoverability and modernizing the brand while preserving over ten years of legacy data to help clerks and voters find the election information they need.

Canada Pooch Sniffs Up Black Friday and Cyber Monday Success

Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.

Canisius University Leverages All of Northern

Over a six-year partnership, Northern built a student-centric digital experience for Canisius University on Drupal, combining UX research, content strategy, SEO, and full-funnel performance marketing to help the school stand out and connect with prospective students.