Case Studies

The University of Toronto's Leslie Dan Faculty of Pharmacy had a wealth of content that was hard to navigate. Northern rebuilt its digital experience with an intuitive, mobile-first site architecture and advanced search, positioning Canada's leading pharmacy faculty as a leader in its space.

York Region's aging WebSphere site and portal had become complex and costly to maintain. Northern re-platformed both onto Drupal and Acquia with 40 reusable brand-managed components, enabling thousands of staff to contribute content and earning four AVA Digital Awards along the way.

To rein in the cost of managing hundreds of sites, the University of Virginia partnered with Northern on Acquia Cloud Site Factory, upgrading and consolidating dozens of sites into one secure, scalable, award-winning platform.

Canada Lands Company's legacy website didn't reflect its iconic attractions or the communities it serves. Northern redesigned it on Drupal as a fully accessible, mobile-first, multilingual experience, using extensive UX research to better tell the Crown corporation's story and drive brand alignment.

The City’s website is an essential public communication tool for Londoners and the world, offering online services and critical information regarding city programs and initiatives.

With three websites and custom middleware blocking search engines from indexing its 700-plus courses, the U of T School of Continuing Studies turned to Northern to consolidate onto Drupal with headless course search, lifting SEO rankings and enrolment.

Riding exponential growth into 2021, Canada Pooch turned to Northern for a third year to manage its growing digital media investment. By diversifying the media mix and adding new creative formats, Northern drove 57% top-line revenue growth and the brand's best-ever Black Friday and Cyber Monday.

To match its luxury positioning, VogueWigs partnered with Northern to rebuild its store on Magento with a custom theme and third-party integrations, delivering a frictionless shopping experience that improved conversion rates.

To compete in the crowded health food space, Evergreen Juices needed a brand transformation. Northern rebranded the wheatgrass juice maker, built a new Shopify Plus store, and created a lifecycle marketing strategy across email, paid media, and social to fuel its DTC growth.